DESCRIPTION
Responsible for the OSV Consumer Marketing team, focused on the development, execution, and ongoing optimization of a direct-to-consumer marketing strategy for news, books, periodicals, podcasts, and more to help Catholics live, learn, and love their faith.
Essential Job Functions:
Strategy
Lead a team in developing communication strategy, think big picture, understand the business to position OSV products including content across all platforms and execute work as needed across multiple channels.
Help influence customer preference and conversion for OSV content and products.
Analyze and interpret internal, market and competitor information; identify underlying drivers of change and trends as a base for improving results.
Provide internal and external consultation with clients, external agencies and senior management.
Execution:
Develop and create campaigns to grow consumer database as well as drive sales through the ecommerce platforms.
Drive consumer engagement, propose new paths for growth, and create sustainable, scalable processes for continued name acquisition and increased content consumption.
Train sales and implementation teams on marketing support programs for engagement, develop scalable training and plan for external enrollment resources in newsletter and other product offerings.
Analytics:
Working with internal teams, drive accountability and measurement for all online marketing and digital engagement as well as consumer ecommerce sales.
Analyze performance metrics and communicate findings inclusive of recommendations to achieve desired results.
All other duties as assigned
Requirements:
Working Environment:
Supervisory Responsibilities: Consumer marketing staff
TO CHAMPION THE CATHOLIC CHURCH
OSV’s mission is to help Catholics fulfill their calling to discipleship, strengthen their relationship with Christ, deepen their commitment to the Church, and contribute to its growth and vitality in the world.
HOW TO APPLY
Please visit: https://www.osv.com/about-osv/careers/
DESCRIPTION
Responsible for the OSV Consumer Marketing team, focused on the development, execution, and ongoing optimization of a direct-to-consumer marketing strategy for news, books, periodicals, podcasts, and more to help Catholics live, learn, and love their faith.
Essential Job Functions:
Strategy
Lead a team in developing communication strategy, think big picture, understand the business to position OSV products including content across all platforms and execute work as needed across multiple channels.
Help influence customer preference and conversion for OSV content and products.
Analyze and interpret internal, market and competitor information; identify underlying drivers of change and trends as a base for improving results.
Provide internal and external consultation with clients, external agencies and senior management.
Execution:
Develop and create campaigns to grow consumer database as well as drive sales through the ecommerce platforms.
Drive consumer engagement, propose new paths for growth, and create sustainable, scalable processes for continued name acquisition and increased content consumption.
Train sales and implementation teams on marketing support programs for engagement, develop scalable training and plan for external enrollment resources in newsletter and other product offerings.
Analytics:
Working with internal teams, drive accountability and measurement for all online marketing and digital engagement as well as consumer ecommerce sales.
Analyze performance metrics and communicate findings inclusive of recommendations to achieve desired results.
All other duties as assigned
Requirements:
Working Environment:
Supervisory Responsibilities: Consumer marketing staff
ABOUT PARISH / SCHOOL / ORGANIZATION
TO CHAMPION THE CATHOLIC CHURCH
OSV’s mission is to help Catholics fulfill their calling to discipleship, strengthen their relationship with Christ, deepen their commitment to the Church, and contribute to its growth and vitality in the world.
HOW TO APPLY
Please visit: https://www.osv.com/about-osv/careers/